From every side, do you hear how important it is to have the perfect cover letter that catches the eye at first glance? These bugs are guaranteed to discourage him, learn.
1. Menu mismatch
You may need to send as many job applications as possible in a short period of time; you may not be able to find any in the long run. It is tempting to create a universal motivation letter and send it to all offers, but such a document will not tell the HR specialist about you. Show that you understand the requirements and scope of work, mention the achievements and, if the profession allows, describe them with measurable results. It can be anything – cost savings, increased sales, a successful campaign…
2. Long text full of cotton wool
Also, don’t you like reading texts that are extensive but completely empty for information? Believe me, neither do HR professionals. They are not looking for someone who needs to brag about everything he has been working on. In a good cover letter, they want to see a few brief but striking sentences that will convince them to accept you. Get their attention with a few well-targeted points rather than protracted paragraphs. Why use twenty words when half is enough?
3. Unaddressability and vagueness
If the text of your job application is too general, you will feel as if you are responding to every posted offer. HR professionals like to see that you are interested in their company, so talk to a specific contact person in the cover letter. You can also mention the real things that the company has approached you with. Don’t forget to say why you want to work for the employer and what you can offer him, what you can enrich the company with.
4. Typical clichés
Adjectives such as “communicative, independent, creative” may be true, but HR professionals already see them in their resumes, so they literally overlook them in the application. If you have already described your positive qualities well in the points of your CV, do not repeat yourself with one-word expressions. When it seems necessary to underline your dexterity, build on concrete successes. Are you a communicative marketer? Write that thanks to your communicativeness, you have built a network of satisfied clients.
5. Terrible adjustment
Although a job application is just an ordinary letter, in order to secure at least an invitation to an interview, it must not discourage HR professionals at first sight. Formally edit the cover letter as you would for your CV, using the same type and font size. If you use some graphic elements in your CV, add a piece of originality to the application and use the same motif in it. Align the body of the application in a block and pay attention to the overall visual and professional impression.
6. Incorrect facts
The most important point before sending a cover letter is to check the correctness, it contains a lot of factual details. Pay particular attention to the accuracy of the contact details so that the person can contact you. Also check the name of the person addressed and the name of the company, the place and date of sending the application or the signature at the end. The grammatical correctness of the expression and, of course, the veracity of the information you provide is important.
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